Managing Business Communications

The number one reason why your business is successful is because of your customers. Without customers, there is no money, and without money your business will fail.

To Keep your customers returning to your business, offer them FREE offers, such as a free report or a free ebook etc. This will keep them wanting to come back to see if you have any more FREE offers, and just maybe - you will have a product that you are selling that they need and will want to buy on the spur of the moment.

Every business is different, so you need to figure out what works best for you. Try to keep in touch with your customers:

1) Start a Client List - The Money Is Always In The List. Get your customers to give you their name and email address. Do this by offering a free gift such as a free video, etc. in exchange for their name and email.

2) When you have new products in your business contact your previous customers by sending them an email and offering a special discount just for being a loyal customer of yours. Mention how you thought this new product would benefit them.

3) If you haven't yet, start a website. Make it simple for your customers to participate by including great articles, and tips that will offer a solution to your customers problems. Remember, customers are either looking for a solution to a problem, or a fulfillment to a desire.

4) If possible, hand write a thank you note, or email a thank you to your customers. This will make them feel appreciated, and they are more likely to come back for more business before looking to your competitors for business.

5) Use Marketing Materials with your customers, online use a company logo in all emails, offer a discount to returning customers, offline offer things such as a pen with a logo and phone number of the company etc. These can be ordered in bulk and can be fairly inexpensive.

6) On your website include and opt-in form to collect name and an email address. Once they opt-in send them to their free gift.

7) Send your customers an email with a coupon code to receive a discount on your new product.

8) Establish a reference system, by offering a gift card to use in your business, this will keep your current customers coming back, and will help you get new customers.

Joao Francisco is a business blogger and enthusiast.

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